Intelligent CIO North America Issue 31 | Page 16


Aligned Data Centers expands into Pacific Northwest with Hillsboro campus hyperscale and large enterprise customers , especially as compared to other western data center locations ,” said Andrew Schaap , CEO of Aligned .

“ Hillsboro offers a business-friendly environment , affordable power and renewable energy options , diverse metro and long-haul connectivity to major cities and tech hubs such as Los Angeles , Seattle and Silicon Valley , as well as proximity to international subsea cable networks that reduce latency between the US and highgrowth markets in the Asia-Pacific region .”

Aligned Data Centers has announced its expansion into the Pacific Northwest with a 27-acre , 10 MW data center campus in Hillsboro , Oregon .

The campus caps a year of accelerated growth for Aligned , which saw the launch of new sites or expansions of existing facilities in Chicago , Dallas , Frederick County , Maryland , Northern Virginia , Phoenix and Salt Lake City , as well as its recently announced planned acquisition of LATAM data center provider , ODATA .
“ The rapidly expanding Hillsboro data center market offers a host of advantages to
Master-planned for two new buildings , the initial data center at Aligned ’ s Hillsboro campus is expected to offer 72 MW of critical capacity .
The second building is currently planned for 36 MW . The campus is strategically located within the region of the State of Oregon ’ s Enterprise Zone program .

ChicMe chooses Forter to optimize customer experience and support new market expansion

Forter , a trust platform for digital commerce , has announced that

ChicMe , a leading online women ’ s fashion brand , selected Forter to support its global expansion by improving payment processing , reducing fraud and increasing order fulfilment efficiency .
As a result of the partnership , the retailer has already reduced fraud-related payment refusals , increased payment transaction rates and significantly improved the manual review process for uncertain orders .
ChicMe , a Geeko Tech fashion brand already popular in North America and Europe , experienced rapid growth throughout 2022 in Latin American markets such as Mexico and Brazil .
ChicMe sought a fraud prevention solution after encountering challenges with its payment and risk control processes in its emerging markets . An increase in fraudulent transactions in Latin America , for instance , directly impacted its profit margin and compromised its banking channels .
According to Forter ’ s research , denying legitimate transactions can cause up to 75 times more lost revenue for merchants than fraud . Known as ‘ false declines ’, these occurrences are more likely to hit new customers . New shoppers are five to seven times more likely to be declined by legacy fraud tools than returning customers .
Forty percent of those shoppers who are falsely declined will then move on to purchase from a competitor instead . Knowing this risk , ChicMe sought to reverse these challenges and improve the user experience across all regions .
16 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com