INTELLIGENT BRANDS // Mobile Technology
Snowflake launches Telecom data cloud to help Telcos monetize data
System unites Snowflake ’ s data platform to help telecom service providers break down data silos within companies and across the ecosystem .
Snowflake has launched its Telecom Data Cloud which unites Snowflake ’ s data platform – Snowflake and partner-delivered solutions – and industryspecific datasets .
The Telecom Data Cloud helps telecommunications service providers break down data silos within companies and across the ecosystem , allowing organizations to access data easily and securely in near realtime , enrich it with machine learning ( ML ) models and then share and analyze it to drive better decisions .
With the Telecom Data Cloud , Snowflake and its ecosystem of partners can help telecommunications service providers accelerate digital transformation , enable superior customer experiences , maximize operational efficiency and monetize new data services .
“ The next wave of growth and innovation in the telecommunications industry will undoubtedly be powered by data and requires collaboration across businesses and industries ,” said Phil Kippen , Global Head of Industry , Telecom , Snowflake .
“ Snowflake ' s Telecom Data Cloud unlocks these opportunities by creating one unified platform , enabling secure data collaboration by connecting telecommunications service providers with a rich ecosystem of applications , data and technology partners .”
Some of the largest global customers in the telecommunications industry are already using Snowflake ’ s Telecom Data Cloud , including AT & T , OneWeb and M1 .
“ Our focus at AT & T is always on ensuring that we ’ re delivering meaningful customer experiences and leveraging our data to maximize operational efficiencies as well as new monetization efforts to grow the business ,” said Andy Markus , Chief Data Officer , AT & T .
Phil Kippen , Global Head of Industry , Telecom , Snowflake
Danny Thien , Director and Head of Data , M1 , said : “ M1 is on a journey of digital transformation to revamp digital experiences across all touchpoints and made-to-measure offerings for all customers .
“ As we move the company beyond connectivity , Snowflake ’ s Telecom Data Cloud has given us a single source of truth and made data a fundamental ingredient in enabling hyper-personalization , empowering the business to deliver nextgen customer experience while driving real value for our customers .” p
OUR FOCUS AT AT & T IS ALWAYS ON ENSURING THAT WE ’ RE DELIVERING MEANINGFUL CUSTOMER EXPERIENCES .
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