INFOGRAPHIC
Survey shows the rise of Generation Privacy
Cisco finds younger consumers seven times more likely to exercise their data rights .
Cisco ’ s 2023 Consumer Privacy Survey highlights how younger consumers are taking deliberate action to protect their privacy as 42 % of consumers aged 18 – 24 exercise their Data Subject Access Rights compared with just 6 % for consumers 75 and older . Many say they have lost trust in organizations because of their use of Artificial Intelligence ( AI ) and 50 % of respondents look to the government to set rules and enforce privacy protections . The survey also provides early insights on Generative AI ( Gen AI ), revealing that only 12 % of respondents identify as regular users .
Nevertheless , 62 % of surveyed consumers expressed concern about how organizations are using their personal data for AI , with 60 % saying that they have already lost trust in organizations because of their AI use . Organizations can implement measures to ( re ) gain customer trust , such as auditing products and solutions for bias , being more transparent and explaining how the AI works , ensuring human involvement and instituting an AI Ethics Management Program .
“ The world is watching how companies will approach AI in a responsible way ,” said Dev Stahlkopf , Cisco Executive Vice President and Chief Legal Officer .
“ For Cisco , this means keeping a keen focus on respecting privacy and human rights as we incorporate AI technology .”
Artificial Intelligence and Privacy Concerns
Generative AI : The Privacy Contradiction
From shopping to streaming services and to healthcare , 48 % of survey respondents agree that AI can be useful in improving their lives . A majority of respondents ( 54 %) said they are willing to share their anonymized personal data to help improve AI products and decision-making .
The survey also provides an early snapshot of the use of Gen AI and some of the potential risks and privacy challenges . Generative AI is still relatively new to most people with over half ( 52 %) of survey respondents saying they were not aware of it .
28 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com