INFOGRAPHIC
Of those that use Gen AI regularly ( 12 %), only half indicated that they were refraining from entering personal or confidential information into Gen AI applications – with the finding indicating that the other 50 % may indeed be entering personal or confidential information .
This is despite 88 % of respondents indicating that they would be ‘ somewhat ’ or ‘ very ’ concerned if their data entered in Gen AI were to be shared .
Young Consumers Championing Data Privacy
This year , 33 % of respondents qualify as Privacy Actives : they care about privacy , are willing to act to protect it and have acted , for example , by switching companies or providers because of their data policies or data sharing practices . Younger consumers are the most willing to take action to protect their privacy . Forty-two percent of consumers , aged 18 – 34 , are Privacy Actives – a percentage that steadily decreases with age .
The percentage of consumers requesting data deletions or change rose to 19 % – up from 14 % last year . Again , this is highly correlated with age : thirty-two percent of consumers aged 18 – 24 make data deletion or change requests compared to only 4 % of older consumers . protect their data compared to 74 % of those who are aware of the law .
Sixty-eight percent of consumers aged 18 – 24 feel they can protect their data . This gradually declines to 47 % of consumers over age 65 saying so . Role of Laws and Governments
Many consumers look to the government to set the standard of care and enforce privacy protections . Half ( 50 %) of respondents said national or local government should have the primary role in protecting data – whereas 21 % said private companies should be primarily responsible for protecting data .
“ As governments pass laws and companies seek to build trust , consumers must also take action and use technology responsibly to protect their own privacy ,” says Harvey Jang , Cisco Vice President , Deputy General Counsel and Chief Privacy Officer .
Consumers are split on the value of data localization . Most have heard about such requirements and 76 % indicated initially that data localization might be good . However , when considering the cost associated with it , thereby making products and services more expensive , only 44 % were in favor of data localization . p
Public awareness of privacy laws continues to be relatively low with 46 % of respondents aware of their country ’ s privacy law .
Those who are aware of the law are more likely to feel they can adequately protect their data : only 40 % of those unaware of their country ’ s law feel they can
The world is watching how companies will approach AI in a responsible way .
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