INTELLIGENT BRANDS // Mobile Technology
CELLSMART tackles 30 NFL cities in the US as it maps 5G performance globally
Local cellular intelligence will provide comprehensive visibility into network performance across urban areas , combined with AI-based predictive analytics . used to optimise networking and accelerate innovation .”
CELLSMART ’ s mapping tools provide a visual display of performance and present out granular data at each test location .
Its AI engine provides visual clusters of the areas that are detected to behave in a consistent way . Clusters show a combination of observed and predicted performance of the networks – down to a street address or enterprise location .
CELLSMART , the cellular intelligence brand of SmartCIC Technologies , has launched an initiative to capture independent and enterprise-grade cellular intelligence across 30 National Football League ( NFL ) cities across the US .
It will use AI to optimise testing routes to achieve maximum data density to support predictive analytics while reducing its carbon footprint .
Testing kicks off in Florida in April 2024 and will run throughout the year .
CELLSMART will have multiple test ‘ drive ’ vehicles and ‘ walk ’ backpacks deployed simultaneously across the US .
Each unit will be equipped with bespoke and enterprise-grade technology that will provide real-time mapping from city streets and enterprise locations – including high-rise buildings and shopping malls .
The data captured will be available for Mobile Network Operators ( MNOs ), Mobile Virtual Network Operators ( MVNOs ) and enterprises to purchase as an API , API with AI layered on top or as a full analyst report .
“ We proved the value of accurate , comparative and real-world data in 2023 and now we ’ re making it available to operators and enterprises .
“ Our testing is operator agnostic and independent , enabling organisations to compare network performance across locations , providers and cellular technologies ,” said Toby Forman , CEO , Smart CIC Technologies .
“ By mapping performance across 30 NFL cities , we ’ re providing critical intelligence that simply doesn ’ t exist . This is not crowdsourced data . We ’ re using AI to strategically capture granular data that informs predictive analytics and can be
“ Our intelligence will be used to support Smart Cities , fixed wireless access , autonomous vehicles , IoT and other innovative technologies . You have to understand your RF environment and the performance available across an operator ’ s footprint to maximise the performance and value of these technologies ,” said Forman .
“ The data we are capturing is missioncritical for enabling emerging technologies to succeed . We ’ re taking a disruptive approach , building our own bespoke technology and now we ’ re making missioncritical data available to the industry .”
CELLSMART is also going to be operating a ‘ walk ’ initiative throughout the Top 10 shopping malls in the US including Mall of America ( Minnesota ), The Galleria ( Houston ), King of Prussia Mall ( Philadelphia ) and more .
The walk backpack is purpose-built to deliver all the capabilities of ‘ drive ’ in areas inaccessible to the car .
Walk technology can measure cellular intelligence to the square metre and provide information about an individual ’ s user experience . p
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