Intelligent CIO North America Issue 44 | Page 71

INTELLIGENT BRANDS // Software for Business

StockX launches immersive shopping experience for Apple Vision Pro

STACK prioritizes local community and economic success with new development in Leesburg , VA .

Online marketplace StockX has launched an immersive shopping app for Apple Vision Pro .

The experience features an immersive sneaker showcase with 3D models of top releases , a rich product browse and discovery experience , live and actionable market data – and a ' shop the look ' feature that allows users to browse user-generated content from customers around the world in a 4K display .
Detroit-based StockX specializes in buying , selling and discovering the world ' s most sought-after sneakers , apparel , accessories , collectibles and electronics .
we ' re proud to be one of the first marketplaces to launch a spatial app for Apple Vision Pro .
“ It ' s everything you know and love about StockX , but in an entirely new dimension .” on the platform – including 360-degree photography , seamless shopping , and expert-verified products – it introduces features designed to take full advantage of Apple Vision Pro ' s spatial computing capabilities , including :
• Immersive sneaker showcase : Bringing shopping to life with 3D models of top sneaker releases that appear on shelves in the home environment .
• Rich product discovery : Browsing StockX ' s full product catalog with eye tracking and hand gestures , viewing products in ‘ stunning ’ detail .
• Interactive market data : Engaging with live , rich market data and interacting with visual graphs and detailed sales information for real-time insights allowing for informed buying decisions .
The new app , designed for Apple Vision Pro , further encourages users to dive into the world of current culture with an entirely new shopping experience .
The StockX app designed for Apple Vision Pro brings shopping to life with 3D models of top sneaker releases that appear on shelves in the home environment .
Would be buyers can interact with products in a hyper-realistic manner , examining the craftsmanship and detail of each item as if it were right in front of them .
The app was designed entirely in-house by a small group of StockX ' s product designers and engineers .
The team – assembled in December 2023 – jumped in head-first to create a first-ofits-kind spatial app for StockX ' s user base , which is comprised mostly of millennial and Gen Z customers .
In addition to all the standard benefits StockX customers enjoy when shopping
“ In addition to being one of the first resale marketplaces to bring spatial shopping to market , the StockX experience offers a unique balance between immersive features and our core competencies ,” said Drew Moore , Senior Director of Product Design , StockX .
“ We ' re incredibly proud of how this first iteration came together , and we ' re already looking forward to rolling out the next phase of features and updates .” p
“ Nothing replaces the feeling of picking a sneaker off the shelf and holding it in your hands – but this new experience comes very close ,” said Greg Schwartz , StockX President and Chief Operating Officer .
“ Innovation is at the heart of everything we do at StockX . We were the first to introduce stock market mechanics to the resale space and
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