COUNTRY FOCUS : CANADA
Genesys Xperience 2024 earlier this year introduced the company ’ s Canadian channel partners as an increasingly strong growth component . Intelligent CIO spoke to Alex Lewis , Senior Director , Partner Sales , Genesys , about the company ’ s increased emphasis on the Canadian market .
Genesys eyes Canada for growth
Montreal skyline wWhat makes Genesys ’ Canadian channel partners an increasingly strong growth component ?
Our Canadian partners have a deep understanding of our Canadian customers across the breadth of their business . This allows our partners to provide wholistic consulting and guidance to maximize value from Genesys Cloud , our AI tools and our ecosystem integrations .
Many of our Canadian partners also have Salesforce and ServiceNow practices allowing them to provide a wide spectrum of services beyond just Genesys .
Our Canadian partners have longstanding trusted advisor relationships with their customers . That combined with their Genesys expertise and deep knowledge of the customers business is a plan for success .
How did the increased emphasis on the Canadian market come about ?
The increased emphasis is really market driven . We ’ ve seen increased demand for Genesys Cloud across Canada including a number of large banks and government entities . The timing was perfect for Genesys to bring on a new leader in Canada , Michael
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