Intelligent CIO North America Issue 52 | Page 58

CASE STUDY to prevent them from using any of their content without official agreements .
About SoStereo
SoStereo , a key player in the music licensing industry , bridges the gap between music , advertising and technology .
Since its establishment in 2014 , SoStereo has simplified access to authentic music from over 10,000 emerging artists worldwide , enabling brands to elevate their messaging with real , impactful music .
SoStereo ’ s platform provides brands and agencies instant access to unique tracks beyond forgettable stock music . With proprietary technology and premium client service , SoStereo is trusted by industry leaders like Google , Apple , Nike and Netflix to enhance their creative content .
The following month , Universal Music Group , Sony Music Entertainment , Warner Music Group and others joined a lawsuit coordinated by the Recording Industry Association of America to take on Suno and Udiomaker Uncharted Labs over their AI programs . The tools created by the two companies allow users to develop full-length songs using the voices of human artists based on text prompts .
The Trouble with AI-Generated Music
I can easily understand why artists and their labels might be worried about AI ’ s unregulated use for business purposes , as AI-generated music sounds dangerously close to the artists that users are attempting to mimic .
With just a few simple keystrokes , generative AI platforms can produce new songs or entire albums resembling the work of top artists .
In April , the Artists Rights Alliance ( ARA ) issued an open letter condemning the unlawful use of AI in music . More than 200 popular music artists , including Billie Eilish , Nicki Minaj , Jon Bon Jovi , R . E . M ., Pearl Jam and others , signed the letter .
In May , Sony Music Group issued formal warnings to more than 700 generative AI and streaming companies
These AI music generators also produce music at a fraction of the cost it would take for businesses to legally license it for commercial purposes – an enticing fact for brands working on a limited budget .
Exploiting the hard work , talent , and experience of real artists , these programs copy human creativity without paying what the real talent behind those sounds deserve .
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