CASE STUDY
The convenience and low costs associated with AIgenerated music might seem like existential threats to artists and music groups , especially those hoping to license their music for fair compensation .
However , I think it ’ s still way too early to view AIgenerated music as a threat to music itself . AIgenerated music relies on pattern recognition and formulas , meaning it ’ s still incapable of capturing the authenticity of true artists .
Brands using AI-generated music run the risk of venturing into what I like to call a “ sea of sameness ,” using generic songs that sound just like every other company – a death sentence for advertising .
Beyond that , the legal and ethical implications of using an artist ’ s likeness without authorization can put brands in an exploitative light . Brands need to consider these ethical implications and ensure they are using AI-generated music in a responsible and considerate way .
AI ’ s Actual Value in Music
There ’ s no doubt that AI-generated music presents many challenges , especially for brands trying to bypass traditional licensing . With that said , we can ’ t overlook the fact that AI is an incredibly powerful tool for businesses in one particular area – music discovery .
We all know that using songs from the most popular artists is a surefire way to enhance content .
However , there ’ s a virtually endless number of quality tracks from lesser-known artists that can often better serve their needs , with the potential to become popular in their own right . With AI , companies can more precisely discover music , uncovering hidden gems they likely never would have considered otherwise , elevating their brand and creating memorable , lasting experiences . This potential of AI in music discovery opens up new horizons and possibilities for the industry , instilling a sense of optimism about a future where technology helps promote and celebrate real artistry .
AI won ’ t be able to replicate the quality and authenticity of music from true artists anytime soon , so the existential concerns about AI in music are a bit dramatic .
But from my perspective , there ’ s so much more to be excited about . AI-generated music , while a powerful tool for music discovery , is still unable to truly capture the authentic creativity and emotion that real artists bring to their work . However , that doesn ’ t mean AI can ’ t benefit the music licensing industry in alternative ways . I say instead of focusing on outsourcing creativity to AI , brands should instead leverage it to aid their music search in a way that aligns with their needs . p
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