CASE STUDY
Advanced Video Search
Globant developed AVS to address the challenges media professionals face when creating highlight compilations , creating targeted ads or quickly finding specific frames within video footage .
In this context , the main use cases and benefits include :
• Sports Highlights : Sports highlights packages traditionally require large teams to manually sift through footage and identify key moments . With this , AVS automates this process , searching for penalties in a football match , significant plays , or specific athletes , making it invaluable to sports media companies .
• Advertising and product placement : AVS allows advertisers to find the most contextually relevant moments for ads within a video . For example , during a more emotional scene in a movie , advertisers can avoid placing an animated ad , ensuring that the announcement aligns with the tone of the content . Additionally , AVS can track when specific logos or brands appear on the screen , aiding in brand visibility and sponsorship analysis .
• Training and education : Whether it ’ s corporate training videos or educational content , users only need to revisit specific segments multiple times . In this way , AVS allows them to instantly locate and access these moments , without having to scroll through long videos
Unlike other solutions , Globant ’ s AVS stands out for its unique combination of a robust custom model and Gemini ’ s large-scale language model ( LLM ) capabilities . This combination offers extensive expertise while enabling custom content layering , ensuring that the solution meets the diverse needs of the video / catalog processing and monetization industry .
In this way , with Globant ’ s AVS , the organization can benefit from the flexibility and adaptability needed to meet specific requirements in the industry .
Globant is a strong contributor to Google Cloud , working with Google Cloud-certified engineers around the world . In 2023 , Globant launched its Google Cloud Studio , a business unit with a dedicated team of experts with deep knowledge of Google Cloud products . In addition , Globant was recognized with the ‘ Google Cloud Industry Service Partner of the Year ’ award for Media and Entertainment for two consecutive years ( 2023 and 2024 ).
Globant was also recently recognized as a Leader in the IDC MarketScape Worldwide Media Consultation , Integration , and Business Operations Cloud Service Providers 2024 Vendor Assessment .
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