CASE STUDY
Globant has launched an AI-powered Advanced Video Search tool powered by Google Cloud ' s Gemini models .
The innovation is an AI technology assistant solution designed to transform the way media companies , sports organizations and companies in general manage and search for video content . Through a semantic search interface , it automates content discovery and increases efficiency by reducing manual effort .
The demand for efficient video search solutions has grown as media organizations struggle to manage extensive content libraries . As a result , traditional solutions fall short of the needs of operations .
To bridge this gap , Globant ' s AVS utilizes AI to allow users to instantly search for specific clips , images and moments within vast video libraries , whether in textbased queries or image searches .
The new tool offers a seamless experience to find the content you need accurately , ranging from identifying keyframes in live sports broadcasts to finding precise video moments for advertising and training , among others .
" Search capabilities are being redefined as generative AI advances , and Globant expects Advanced Video Search to play a key role in how companies leverage and manage video content ," said Diego Tártara , Chief Technology Officer , Globant .
" With video quickly overtaking text as the primary means of consuming information , tools like AVS are poised to redefine our interaction with video content – whether for entertainment , education or commerce ."
Albert Lai , Global Director for Media & Entertainment , Google Cloud , said : " Media and Entertainment companies face growing challenges – rising consumer expectations , rising costs of content creation and the need to adapt their business models to an ever-changing landscape . Globant ' s AVS solution combines the power of Google Cloud ' s enterprise AI platform and Gemini models with Globant ' s deep digital implementation expertise . This isn ' t just about technology – it ' s a clear demonstration of how AI and innovation can be leveraged to address industryspecific challenges and deliver tangible results for customers around the world .
Diego Fernandez Brihuega , SVP & Technology Lead at Globant ' s Google Cloud Studio , said : “ Our Advanced Video Search solution is more than just a search engine ; is an engine to unlock the value of video files , dramatically improving their value , increasing the efficiency of workflows , and enabling accurate and contextualized content delivery ." p
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