INTELLIGENT BRANDS // Mobile Technology

Platform launches Rich Communication Services allowing brands to deliver richer , more interactive experiences directly within native messaging apps .

RCS will enable real-time , two-way conversations that go beyond traditional SMS and bridge the gap between iOS and Android users .

Powered by Bloomreach ’ s proprietary Loomi AI , RCS offers customers a more personalized and meaningful SMS experience , at scale .

While traditional SMS has been an effective marketing tool , it often encounters cost constraints , declining ROI and difficulties in meeting consumer expectations .

RCS represents a major advancement , moving beyond one-way notifications to offer interactive messaging that engages customers more deeply .

Bloomreach is the first marketing automation platform to provide the full range of RCS features in General Availability , reinforcing its position as the go-to solution for managing all touchpoints of the customer journey .

With Bloomreach ’ s RCS , marketers have the ability to :

• Engage Meaningfully with Customers : With two-way communications , RCS allows marketers to guide customers through their shopping journey and tailor recommendations to their preferences in real time .

• Communicate Complex Information : With no character limits and high-quality image resolution , marketers can communicate with their customers about products , promotions , or cart information , reducing the volume of followup interactions .

• Prioritize Strategy : Through AI-driven predictions , RCS messages can be strategically sent to maximize conversions . This approach ensures that messages are timely and fewer in number yet highly impactful , promising maximum ROI .

• Streamline Decision Making : By reducing friction and utilizing integrated action buttons , RCS boosts response rates and allows customers to seamlessly take action towards a purchase within a message .

• Optimize Campaigns : Bloomreach ’ s RCS feature allows access to real-time data on message engagement , delivery , views and interactions , making it easier for marketers to optimize their campaigns in real-time .

“ The promise of mobile has always been about fostering completely new kinds of engagement , previously impossible to do on desktop , and we ’ re incredibly happy that ecosystem changes mean marketers can now raise the bar on conversational commerce ,” said Amanda Cole , Chief Marketing Officer , Bloomreach . “ Adding RCS to our existing roster of mobile messaging channels means brands can continue to use Bloomreach as the single solution for their entire omnichannel strategy . As one of the first platforms to offer RCS , we ’ re excited that Bloomreach customers can easily take advantage of this new technology and turn mobile from a one-way channel into an interactive conversation with their audience .” p

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