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Generative AI offers an unprecedented opportunity to operate at a new level. Integrated throughout creative workflows, the innovative power of Adobe Firefly makes it possible to:
• Accelerate ideation. Adobe Firefly uses generative AI to power creative expression, enabling anyone to create content— and enjoy unparalleled productivity gains.
• Scale production. With the sheer volume of content being created today, businesses must ensure their content is consistent with brand standards and commercially viable. Firefly does all this – and more – using solutions that are designed to be safe for commercial use, indemnified, and ethical while producing high-quality results.
• Reduce costs. Employing generative AI allows creative teams to quickly and cost-effectively deliver branded experiences that increase customer engagement and drive ROI.
The business benefits of Adobe Firefly
Jump into the fast-changing content landscape with tailored, personalized customer experiences and modern generative AI solutions designed for business:
• Native integrations. Firefly generative AI features are embedded across Creative Cloud workflows to help users work faster and smarter.
• Indemnification. Firefly is trained on 375M + high-resolution, high-value Adobe Stock assets as well as openly licensed and public domain content where copyright has expired. Enterprise plans offer IP indemnification on select Firefly workflows.
• Enterprise-friendly extensibility. Partner with the leader in creative generative AI with full-stack ownership of data, models, and apps.
• Customization. Use your own creative collateral with Firefly to generate content in your brand style or design language. p
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Adobe Firefly is Adobe’ s new family of creative generative AI models integrated throughout our worldclass creative apps.
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