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Hexaware Technologies has entered a new collaboration with Major League Cricket( MLC) team the San Francisco Unicorns.
The collaboration – extending through the 2026 league season – aligns with the digital transformation provider’ s efforts in promoting sports by offering curated solutions to enhance fan and community engagement.
Hexaware leverages technology to deliver innovative solutions that support customers in their digital transformation journeys and manage subsequent operations effectively. By optimizing processes, providing actionable insights, and enabling digital transformation at scale, Hexaware helps businesses enhance outcomes, streamline operations and reduce IT costs.
As part of the association, the technology solutions company will be recognized as a San Francisco Unicorns’ Official Partner. In addition to featuring Hexaware branding on the team’ s helmets and caps, the company will also receive a perimeter signage display.
The collaboration illustrates a broader tech industry trend that has companies investing in sports to showcase their capabilities.
The Unicorns third MLC season starts in summer 2025 and, for the first time, MLC cricket will be played in the Bay area – with the Oakland Coliseum, previously home to the MLB’ s Oakland Athletics and NFL’ s Oakland Raiders, hosting matches.
“ We are excited to welcome Hexaware Technologies as an Official Partner of the San Francisco Unicorns. Their efforts to innovate and excel align with our vision for the future of
THIS COLLABORATION NOT ONLY ENHANCES
OUR TEAM’ S
CAPABILITIES BUT ALSO STRENGTHENS OUR CONNECTION WITH
FANS AND COMMUNITIES AROUND THE GLOBE.
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