CASE STUDY cricket,” said Anand Rajaraman, Co-Owner, San Francisco Unicorns.
Major League Cricket
Attracting significant Silicon Valley and US tech investment, Major League Cricket( MLC) is a professional Twenty20 cricket league in the US that started play in 2023.
For the 2025 season, MLC is made up of six teams – San Francisco Unicorns, MI New York, Los Angeles Knight Riders, Seattle Orcas, Texas Super Kings and Washington Freedom.
The six play a shortened fast-pace form of the game known as T20 with the two contesting teams having a single innings each – restricted to a maximum of twenty overs.
A typical Twenty20 game takes around three and a half hours. Each innings lasts around 90 minutes with a 10-minute break between the innings.
“ This collaboration not only enhances our team’ s capabilities but also strengthens our connection with fans and communities around the globe.”
As Official Partner to the Unicorns, Hexware is looking to leverage its technology to enhance fan engagement through optimised digital experiences.
Against tough audience share competition from the more established US sports, MLC is looking to strengthen a growing presence in that market.
“ At Hexaware, we are passionate about leveraging technology to create extraordinary experiences and partnering with the San Francisco Unicorns is a testament to that. Together, we look forward to help bring innovation to the dynamic world of cricket and engaging with fans in meaningful and impactful ways,” said R Srikrishna, CEO and Executive Director, Hexaware.
58 INTELLIGENTCIO NORTH AMERICA www. intelligentcio. com