CASE STUDY
San Francisco Unicorns
One of the six founding members of MLC in 2023, the Unicorns primary investors are Silicon Valley entrepreneurs Anand Rajaraman and Venky Harinarayan – with a vision to bring the‘ electrifying spectacle’ of T20 cricket to the heart of California’ s tech hub.
The collaboration is seen as having the potential to transform the way present – and future – US cricket fans engage with the game with the integration of Hexware’ s data analytics, cloud computing and AIdriven engagement solutions.
Initiatives include personalized fan base experiences, online engagement, streamlined digital content delivery and use of real-time analytics. p
Cricket Victoria, the governing body for the sport in the Australian state of Victoria, serves as the Unicorns’ high-performance partner.
Former Australian all-rounder Shane Watson serves as Head Coach.
In its sophomore MLC season, the San Francisco Unicorns experienced remarkable growth securing the signing of international cricket superstar Pat Cummins.
Boasting a roster of world-renowned stars, the Unicorns reached the 2024 Championship final.
In March 2025, Hexware was confirmed as an official partner to the team.
“ We are excited to welcome Hexaware Technologies as an Official Partner of the San Francisco Unicorns. Their efforts to innovate and excel align with our vision for the future of cricket,” said David White, CEO, San Francisco Unicorns.
R Srikrishna, CEO and Executive Director, Hexaware
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