NEWS
Mattel and OpenAI announce strategic collaboration
Mattel is a leader in adopting new technologies to enhance fan engagement. As a central part of this collaboration, Mattel and OpenAI will emphasize safety, privacy and security in the products and experiences that come to market.
In addition, Mattel will incorporate OpenAI’ s advanced AI tools like ChatGPT Enterprise into its business operations to enhance product development and creative ideation, drive innovation and deepen engagement with its audience. With OpenAI, Mattel will have advanced AI capabilities that can power the development and operations of consumer products and experiences.
Brad Lightcap, Chief Operating Officer, OpenAI, said:“ With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity, and company-wide transformation at scale.”
OpenAI and Mattel are collaborating to support AI-powered products and experiences based on Mattel’ s brands.
The agreement unites Mattel’ s and OpenAI’ s respective expertise to design, develop and launch groundbreaking experiences for fans worldwide. By using OpenAI’ s technology, Mattel will bring AI to ageappropriate play experiences with an emphasis on innovation, privacy and safety.
Josh Silverman, Chief Franchise Officer, Mattel, said:“ Our work with OpenAI will enable us to leverage new technologies to solidify our leadership in innovation and reimagine new forms of play.”
Mattel and OpenAI will continue collaborating to simultaneously develop a series of products and experiences. Their first product is expected to be announced later this year.
LG Ad Solutions partners with Akkio to unlock real-time intelligence from ACR data
LG Ad Solutions has partnered with Akkio, the AI-first platform built for media companies, to radically modernize how its customers interact with LG Ad Solutions industry-leading ACR( automatic content recognition) data – enabling faster, deeper insights into real consumer behavior at scale.
ACR data, captured directly from LG’ s Smart TV glass, provides one of the most powerful views into genuine human behavior in media. ACR is commonly acknowledged as one of the most important datasets for the future of television. It reflects what viewers are actually watching, skipping or engaging with moment by moment.
Jon Reilly, Co-Founder and CEO, Akkio, said:“ This partnership isn’ t just about making data easier to access, we’ re fundamentally changing who gets to participate in data-driven decision making. This is more than a technology integration, by combining deep, insightful data with consumer-grade ease of access, we’ re enabling LG clients to move at the speed of business.”
However, the size and complexity of ACR data has historically made it difficult to access and interpret quickly.
With Akkio, LG Ad Solutions clients can now process 1.45 terabytes of ACR data in minutes.
Julian Zilberbrand, Global Head of Data Solutions, LG Ad Solutions, said:“ With a dataset this massive, it’ s not just about having access-it’ s about making it usable. Akkio allows our customers to ask questions of the data get immediate answers. It’ s how we modernize access to one of the richest behavioral datasets in the media.”
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