CASE STUDY
MoneyGram Haas F1 Team, America’ s only Formula 1 team, has signed a multi-year partnership with Global cloud communications platform Infobip – helping the team to create deeper connections with fans worldwide.
Infobip’ s technology will power a new era of digital engagement for the MoneyGram Haas F1 Team, delivering real-time, personalized experiences that bring fans closer to the action.
With a shared commitment to engineering excellence and innovation, the partnership brings together two performance-driven teams focused on pushing boundaries on and off the track.
Infobip will help the MoneyGram Haas F1 Team create richer, more interactive fan journeys combining platforms like Rich Communication Services( RCS), WhatsApp and in-app messaging with the power of agentic AI.
Infobip’ s rich messaging channels such as RCS are becoming increasingly popular globally – with demand surging in North America.
These channels are pitched as well suited to deliver richer, more interactive experiences across every touchpoint from marketing to fan engagement and customer support.
Ultimately, Infobip’ s technology will help the MoneyGram Haas F1 Team connect with fans in new, personalized ways, driving loyalty on and off track. For example, fans could learn more about their favorite driver through conversational AI, which would answer questions and provide interactions over WhatsApp and other messaging platforms.
Infobip is Croatia’ s first unicorn company with revenue exceeding € 1.8 billion in 2024. It provides communications tools to some of the world’ s biggest
FANDOM WITHIN FORMULA 1 HAS GROWN RAPIDLY IN RECENT YEARS, WITH
THE SPORT GAINING POPULARITY IN AMERICA.
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