CASE STUDY online companies such as Google and Uber, enabling customers to leverage various channels like WhatsApp, RCS and Apple Messages for Business.
It is also heavily involved in the automotive sector, helping manufacturers like Toyota, Nissan and Mahindra transform the customer experience during the purchasing process using AI.
We asked Ayao Komatsu and Ivan Ostojić what the partnership means for F1 fans in the USA.
As F1 surges in popularity across the US sports market, how important will the Haas partnership with Infobip be in not only sustaining that audience for a US-based team but also widening its future support base?
Ivan Ostojić, Chief Business Officer,
Infobip and Ayao Komatsu, Team Principal,
MoneyGram Haas F1 Team
The Moneygram Haas F1 Team is headquartered in Kannapolis, North Carolina.
Ayao Komatsu, Team Principal, said:“ As an engineering firm at heart, Infobip understands what it takes to continue to innovate and deliver results week in, week out. Infobip has grown quickly and has become a global leader. Such drive is something we appreciate, given our ambitions as a team with a growing global fanbase.”
Ivan Ostojić, Chief Business Officer, Infobip, said:“ Infobip helps brands stay in pole position by providing rich conversational experiences that enhance customer loyalty and drive growth. Our data shows that RCS traffic has grown exponentially over the last two years globally and the channel has the potential to be transformational for customers. By supporting the team in using such channels and providing richer and more interactive experiences, we will help bring fans closer to the action.”
Ayao Komatsu:
Fandom within Formula 1 has grown rapidly in recent years, with the sport gaining popularity in America in particular due to initiatives like the Netflix series Drive to Survive. A lot of our new fans are younger, proactive in consuming media and content, and hungry for interaction. You can no longer expect fans to come to you, you have to go to them, so thanks to our collaboration with Infobip we can engage directly with our American fanbase whenever they desire.
MoneyGram Haas F1 Team already has an existing loyal fanbase that feels deeply connected to the team and our journey but Infobip’ s technology allows us to better cater to them while also appealing to new audiences and their needs. As the team reaches 10 seasons in the sport and continues to grow and evolve, Infobip will be integral in ensuring our community remains a core focus in the future.
How can Infobip RCS traffic grow to meet the expectations of a fast-rising F1 audience in the US?
Ivan Ostojic:
As the popularity of motorsport surges in the United States, fans are looking for fast, interactive and personalized ways to connect with their favorite teams. Infobip’ s RCS technology is built for this, delivering visually rich, real-time content like live updates, behind-the-scenes insights and interactive features straight to fans’ mobile devices. This takes fan engagement far beyond traditional messaging and helps build even stronger connections, wherever supporters are.
Partnering with the MoneyGram Haas F1 Team means we can create and scale innovative digital experiences tailored specifically for their passionate audience. By combining our robust infrastructure, the growing adoption of channels such as RCS and Apple Messages for Business in the US and AI-driven personalisation, we’ re ready to connect the next generation of fans with the team in new and meaningful ways as the sport continues to grow in America. p
16 INTELLIGENTCIO NORTH AMERICA www. intelligentcio. com